What is Strategic Alignment?

Whatever key business purpose and business strategy your company emphasizes; customer intimacy, technology optimization, cost optimization or disruptive innovation; workplace practices must reflect and actively drive behaviors to deliver on that purpose and strategy and your corresponding market positioning.

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Strategic alignment is an intense hands-on business redesign process, in which we align your strategic goals, your business model and processes, and your company culture with your key business purpose and core values.

Choosing the Right Business Model 

In line with your key business purpose, your core values and your strategic goals, the right business model needs to be chosen. Choosing the right business model is essential for long term success. Read more...


Our Answer is A.S.A.P.™

A.S.A.P.™ stands for Advance! Strategic Alignment Process. Strategic (re)alignment is our answer against lacking business performance and insufficient staff commitment. In this process we follow four major steps: Read more...

Our 'Six-Pack for Success'...

Within the strategic alignment framework we have developed six leadership principles as guidelines for transforming your organization into a competitive and lean environment in which people go the extra mile in generating beyond the ordinary customer satisfaction and results. We call this our 'Six-Pack for Success'. Read more...

The Impact of Strategic (Mis)Alignment...

Good strategic alignment has an amazing effect on organizational performance. People perform better when they fully understand and accept the purpose and goals of their organization, and they develop a better sense of ownership when they understand what difference they make in achieving those goals.

On the other hand, lack of strategic alignment is one of the major causes for organizations to fail. Many organizations over time lose track of their key business purpose; they find it hard to answer the question: "Why are we in business?". This seems like a simple question with a simple answer; in reality however all too many businesses have lost sight of their key business purpose.

Often this is caused by growth and diversification, often by shareholder centered rather than customer centered behavior, often because the self centered rather than customer centered objectives of top management blur the focus. As a result of this the strategic goals, business processes and organizational culture become misaligned, employees lose their focus, and customers lose their faith.

The impact of strategic alignment is very well demonstrated by the striking difference in performance between two of the largest airliners in the USA: Read more...

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